Super Cheap Auto Group is Australasia's leading retailer of automotive and boating, camping and fishing products. In 1972, Reg and Hazel Rowe founded an automotive accessories mail order business. By 1974, the business had a turnover of $1 million and opened its first retail location in Brisbane. In 1993, the business was operating seven stores and Bob Thorn joined the company as Director of Retail Operations. Within 12 months the number of stores operating increased to 14 and Bob Thorn was appointed General Manager. In 1997, Bob Thorn was appointed Managing Director and he remained in this role until his resignation in January 2006. Bob Thorn was an extremely passionate leader and he drove the growth of the business to over 200 stores. In July 2004, the company listed on the Australian Stock Exchange, the initial public offering was well received in the market and in fact was oversubscribed resulting in a scale back of the general public offering. The growth Super Cheap Auto Group has experienced since its inception is the result of a long standing commitment to the recruitment and management of its team culture, excellent store layout and locations and extensive product range across both its Supercheap Auto and BCF Boating Camping Fishing brands. Over the past 15 years, Supercheap Auto has experienced more than 25% compound annual revenue growth. Our Goal: To achieve annualised sales of $800 million by June 2008, and $1 billion by June 2010. Our Values: Passion We aim to create an environment in which we share a passion for our business and our contribution and successes are recognised Openness We are committed to open and effective communication and respect others' opinions. Integrity We only say things that we know are true and we only commit to things that we can do Care We value each member of our team and have a commitment to making our business safe for everyone Discipline We commit to the plan and follow the agreed processes and standards Our Points of Differentiation: • Identifying and launching innovative value products and concepts quicker than competitors whilst maintaining the relevance of our core range • Having management development programs and learning opportunities that develop and retain loyal and passionate team members • Maintaining a consistent focus on providing friendly and informative customer services • Executing the plan with speed and accuracy, supported by a culture of discipline Our Team Members: The Super Cheap Auto Group Team's dedication and the Super Cheap Auto Group culture have been the drivers of the company's growth. The Super Cheap Auto Group Team is headed by Managing Director, Peter Birtles, and his experienced Senior Management Team who are supported by in excess of 4,000 team members across Australia and New Zealand. The team collectively strives towards developing and growing the business to achieve market leadership in the retailing of auto parts and accessories and outdoor leisure products across Australia and New Zealand. A strong sense of pride and team work can be found at all levels of the Super Cheap Auto Group team and senior management endeavours to introduce human resource management initiatives that motivate team members to achieve their personal best, increasing job satisfaction and company performance. Our Brands: Stores: From the commencement of its automotive accessories retail business in 1974, Supercheap Auto has grown to close to 250 non-franchised stores across every state and territory in Australia and in both islands of New Zealand. Sites are identified following extensive market research and are selected based upon prominence, convenience and accessibility. Generally stores are distinctly branded and through the use of powerful merchandising techniques, designed to provide customers with an unforgettable shopping experience. Supercheap Auto is continually striving to improve the SCA offer to its customers in both metropolitan and regional areas. The phenomenal growth over the years of Supercheap Auto has seen the recent development of new store formats including a 1000sqm Superstore at Caboolture QLD and smaller 400sqm & 200sqm storesto compliment our traditional 700 sq m formats. Product: Supercheap Auto, stocking over 10,000 items for the car, garage and shed, prides itself on the breadth, quality and value of its product offering. Supercheap Auto is focussed on the retail segment of the market. Supercheap Auto offers its customers value products for their car, motorbike, trailer, garage, boat and yard. As Supercheap Auto's advertising constantly reminds its customers, Supercheap Auto "is everything auto and much much more". History: Supercheap Auto grew organically from its origins in South East Queensland, opening its first stores in New South Wales in April 1997, the Australian Capital Territory in September 1999, the Northern Territory in February 2001, Victoria in August 2001 and Tasmania in August 2002. Supercheap Auto acquired the Perth based Marlows business in May 2003. Marlows was the largest independent retailer of automotive parts and accessories in Western Australia and South Australia at that time, operating 20 stores in Western Australia, South Australia and Victoria under the Marlows and Rocca Bros brand names. These stores were rapidly rebranded as Supercheap Auto stores following completion of the acquisition and fully integrated into the Supercheap Auto corporate culture. In November 2003, Supercheap Auto opened its first seven stores in New Zealand. All seven stores were opened on the same day and over 13,000 customers visited the stores during the first two days of trading. Supercheap Auto currently has 38 stores trading in New Zealand.
Stores: BCF currently has 47 stores located in Queensland, New South Wales, Northern Territory and Western Australia. The business plan is to develop a 50 to 60 store network trading as BCF across Australia and New Zealand. Product: The BCF product range is extensive including 12,000 lures, 600 reels, 1,000 rods, 20kms of rope, more tents than you can poke a peg at and enough coolers and fridges to keep 20,000 cans cool. No matter what kind of boat you own - from a moored vessel to a trailer boat or even a trusty tinny, BCF carries the projects you can't live without. BCF is your one-stop boating shop. Whether you're an experienced camper or about to head off on your first camping experience, BCF has got you covered. If you're right into fishing, you're going to love BCF. From start to finish BCF has everything you could ever need to fish. History: In early 2003, Super Cheap Auto Group identified camping and outdoor leisure products as a retail category which provided an opportunity to develop a new and innovative retail format. In January 2005, Super Cheap Auto Group purchased the CampMart business which consisted of four Brisbane stores. This business became the platform to launch the company's new brand BCF Boating Camping Fishing in October 2005.
